Priority of information is essential. Not every user wants to dilly-dally around your website, trying to figure out what to waste their time on next... certainly not the business user.

We carried out this revision shortly after the front page relaunch. It speaks of order and understandability. The businessperson wants to get to their company information fast... and, of course, it needs to look great. Kudos to Eric Saul for working out the killer design of the workout station machine at the top of the page. Many whiteboards were erased before that one came about.

About FitLinxx

Sometimes Softer is Better

Company talk can be soooooo boring. Sometimes it helps to soften up the imagery behind the words. Speak the vision with the images, speak the business with the words... but have them both say the same thing: "people feel better when they work out... and FitLinxx makes it fun and easy."

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